- Content
Most modern coffee shops focus exclusively on their coffee menu: the quality of the beans, drink recipes, service, packaging, etc. This is logical. But this focus often distracts owners from an important additional source of income — a line of desserts for coffee shops.
If we consider the average check, adding a high-quality cake to coffee can increase it by 20-35%. And this can be done without hiring additional staff or changing technology. Therefore, the margin on desserts for coffee shops is one of the most underestimated in the to-go segment.
What you need to know about consumer behavior
According to the latest market data, in the takeaway coffee segment, about 40% of visitors to an establishment will order something to eat with their drink if it is available at the time of decision-making. Of course, your display case may contain pastries, savory pies, sandwiches, and fast food, but desserts are the category that:
- does not require a long selection process,
- is an emotional purchase,
- has a negligible impact on spending, but creates a feeling of satisfaction.
In times of crisis, when people are saving on large purchases, the consumption of “affordable luxury” increases. That is why cheesecake, mini mousse, or cake with coffee can be not just a dessert to accompany a drink, but the main motivation for visiting an establishment.
Why the standard approach to desserts no longer works
Most coffee shops today:
- do not have their own production facilities,
- do not want to take risks with perishable products,
- are not ready to allocate space for large display cases.
As a result, desserts are chosen on a residual basis: “as long as it’s something sweet.” This is a strategic mistake. Because the selection of desserts for coffee shops should be as precise as the selection of beans. After all, from a business point of view, this is a line with high margin potential, low complexity of implementation, and a strong emotional component.
What should the ideal desserts for coffee shops be like?
Portion size is a critically important factor. Dessert consumption should be as quick and convenient as possible for the customer, especially given the limited time that often characterizes a visit to a coffee shop. Desserts in individual cups are the ideal format. In addition, individual packaging simplifies the transportation of the dessert if the customer decides to take it with them.
Visual appeal plays a huge role in modern retail. A cake to accompany coffee must be able to “sell itself” right from the display case. An aesthetically pleasing dessert with an appetizing texture and colors significantly increases the likelihood of impulse purchases, which, according to statistics, can increase by 25-30%.
The clarity of flavors is another key aspect of a successful offering. Consumers prefer familiar and easily identifiable flavors.
Finally, an extended shelf life is an important criterion in terms of the operational efficiency of a coffee shop. A product that retains its taste characteristics and freshness for 3–5 days gives the establishment greater flexibility in planning its inventory.
How we can help
TM Nasoloda offers wholesale cakes for coffee shops and other desserts that will complement your establishment’s coffee menu. Our advantages:
- portioned items with a well-thought-out shelf life,
- consistent quality,
- refrigerated logistics,
- support in branded packaging.
The Nasoloda TM range consists of cakes, pies, pastries, marshmallows, cookies, and bakery products — over 100 items in total. We bake over 4,000 products every day. All products undergo thorough control and do not contain GMOs, artificial colors, or preservatives.
Contact us today to receive a dessert offer for your coffee shop that will help increase your profits without complicating your work processes.
Contact us today to receive a dessert menu for your café that will help increase your profits without complicating your work processes.
