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Have you ever wondered why sweets are sold everywhere and always? Almost everyone loves them: children, adults, men, women, grandmothers, businessmen, etc. Of course, because sweets evoke positive emotions, create moments of joy and invariably remain on the list of favourite purchases of consumers around the world. Now imagine that you don’t just sell sweets, but offer products that are chosen for their quality, taste and naturalness.
‘Nasoloda helps you create a business that generates a stable income. Our dealers make money thanks to high margins, access to a quality assortment and marketing support. You can be the next one.
Confectionery market: trends and opportunities
The confectionery market continues to grow rapidly both in Ukraine and globally. According to Statista, the global confectionery market is estimated to be worth USD 586.3 billion in 2024, with an expected annual growth of 5.4% between 2024 and 2029.
In particular, the chocolate segment holds a significant share of this market, with Western Europe leading the way in terms of chocolate consumption, with a market share of 33% in FY2022/2023.
In Ukraine, the confectionery market is also showing positive dynamics. According to Pro-Consulting, the Ukrainian market is increasingly focused on exports to the EU, the US and other countries, which affects the development of the industry.
Why is the wholesale of sweets profitable? Firstly, it is a stable demand. Sweets are bought in different formats: for everyday consumption, festive events, gifts or corporate events. Secondly, high margins allow us to make a profit even with minimal sales volumes. Thirdly, cooperation with a reliable supplier, such as Nasoloda, guarantees stable supplies and product quality.
Create stable profits with Nasoloda
Assortment is a key factor that influences demand. Our brand partners base their offers on current customer requests. It is important to analyse what types of products are popular in your region and focus on them. For example, in small towns, traditional desserts are more valued, while in megacities, there is a high demand for trendy natural sweets.
Don’t forget about seasonality. During the pre-holiday periods, such as New Year or Easter, the demand for gift sets and exclusive offers increases. Offer your customers products that are associated with celebration or comfort, such as the chocolate version of the Napoleon cake, which has already attracted the attention of customers with its rich taste.
Use vivid product photos on social media and add emotional descriptions. Marketing materials at the point of sale or on social media increase brand awareness and stimulate demand.
Promote such promotions through social media, email newsletters, or at the point of sale. According to a study by GroupM and Kantar, 45% of consumers interact with ads or social media posts at the initial stage of a purchase.
Payback and financial results of dealerships
A dealer’s income depends on the volume of products sold and the business format. For a small store, the average monthly income can be $1000-$1500 with an average number of orders. Large distributors or chains that reach a wide audience can earn more than $5000-$7000 per month.
TM ‘Nasoloda’ provides its partners with everything they need for a quick start and stable development. We offer competitive purchasing conditions, support in product promotion and regular deliveries that guarantee your business confidence.
Join our partners!
We offer competitive purchasing conditions, support in product promotion and regular deliveries that guarantee your business confidence.
