- Content
Frozen desserts are convenient, long-lasting, and don’t lose their flavor. But how do you achieve this without preservatives? The secret is in shock-freezing. How does this technology work, and why has it become a standard in confectionery? Let’s take a closer look at all aspects of the process.
What is shock freezing, and how does it differ from traditional freezing?

Freezing as a way of preserving food has existed for centuries, but conventional freezing has significant drawbacks:
- Large ice crystals are formed, which destroy the cellular structure of the product.
- After defrosting, the dessert becomes watery and loses its texture.
- A long process contributes to changes in taste and flavor.
Shock freezing solves these problems. This is a method in which the product is instantly cooled to minus 35-40°C in a very short period of time. This allows you to:
- Preserve the original texture, structure and flavor of the product.
- Ensure safe storage without preservatives.
- Preserve the aesthetic appearance of the dessert — no deformation or stratification.
The principle of operation and stages of freezing

The process takes place in special shock freezers that use an intense stream of cold air circulating around the product. This reduces the freezing time tenfold compared to traditional methods.
The main effect: ice crystals remain microscopic, which does not destroy the structure of the dessert.
Preparation and stabilization of the product
Before freezing, desserts go through all the standard stages of production:
- Forming (cakes, pastries, ice cream, éclairs, macarons, etc.).
- Application of decorations and icing.
- Pre-cooling to +5°C (this stabilizes the consistency before freezing).
Important! At this stage, natural stabilizers (gelatin, agar-agar) are used to help maintain the shape of the dessert after defrosting.
Shock freezing
The product is placed in special chambers, where the temperature drops sharply to -35°C – -40°C in 20-40 minutes. At this stage:
- Moisture turns into smaller crystals that do not spoil the structure of the product.
- Microorganisms stop growing — a natural way of protection without preservatives.
- The dessert retains 100% of its organoleptic properties.
Deep storage at -18°C
After shock freezing, the desserts are stored in special freezers at -18°C, which guarantees a shelf life of up to 6 months without loss of quality.
Defrosting before serving
To return a dessert to its original state, simply leave it in the refrigerator for 3-5 hours (depending on the type of product). This allows you to preserve the perfect texture of a freshly baked product.
Dopamine trademark by Nasoloda TM

Modern consumers are increasingly seeking not just high-quality sweets, but a unique gastronomic experience. This is the basis of the concept of the Dopamine trademark by Nasoloda TM.
This is a line of innovative frozen desserts created to the highest standards of confectionery art. Each product is designed to not only satisfy the taste buds, but also evoke an emotional response.
The main features of Dopamine desserts:
- The best proven recipes are used.
- Desserts remain as tender, crispy or airy as the day they were made.
- Only natural products: cream, chocolate, nuts, Belgian cocoa, etc.
- No artificial preservatives, colors or flavors.
- Each product looks perfect even after defrosting.
- Can be served without additional processing — just defrost and enjoy.
Dopamine is more than just desserts. It is a real gastronomic emotion that can be saved and shared at any time.
Dopamine is more than just desserts. It's a real gastronomic emotion that can be saved and shared at any time.